Fractional CMO
Aligning your business with a Fractional Chief Marketing Officer is one of the best ways to get a jumpstart towards the success of your business today!
What is a Fractional CMO?
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A fractional CMO is a marketing executive serving businesses by leading marketing strategy, sales development, growth opportunities, and heading the marketing department. Businesses use fractional CMO services because they do not need a full-time CMO but still require expert strategy and leadership.
Businesses enjoy the flexibility that a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as a typical full-time CMO salary can cost more than $200,000 per year. Or because the work needed to be done by the CMO does not require a full-time position.
Downloadable CMO Abilities & Rate Sheet
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As an accomplished Fractional Chief Marketing Officer, my extensive experience has honed my abilities and skills to excel in various facets of marketing strategy. With a proven track record, I not only drive successful marketing campaigns but also adeptly manage teams, both outsourced contractors and internal employees, to expedite timelines and amplify results.
I invite you to download my Fractional CMO Abilities & Rate Sheet to learn more.
Reasons a business needs a Fractional CMO:
Leadership:
Your marketing department requires leadership from an experienced marketing professional. In addition to leading the marketing team, a leader in terms of decision-making is required.
Marketing Strategy:
Your business needs a comprehensive marketing strategy for your niche and industry. Such as a Fractional CMO with years of experience in SaaS or private equity.
Part-time CMO:
You require the skill set of a chief marketing officer, but not for 40 hours per week that a full-time CMO will be. Even if you need a Fractional CMO for only 5 hours per week, or 20. Your agreement is flexible.
Experience:
You have staff to execute marketing campaigns, but they lack strategic experience. Therefore, you need someone who has done it before and can foresee challenges and obstacles.
Reporting & KPI’s:
You need to monitor the health and progress of your campaigns and have someone lead weekly KPIs meetings. Namely, so your team has accountability and is always results-focussed.
Optimization:
You need to improve marketing campaign optimization by having an expert identify opportunities and new possibilities.
Efficiency:
Your existing marketing team’s efficiency is below optimal. You need leadership and management to maximize efficiency for your marketing department.
Go-to-market Strategy:
You are a startup or are launching a new product or service for your business. You will need a new marketing plan for the short-term and the next few years. Your digital marketing efforts need to be precisely planned out so your marketers know exactly what to do. Additionally, they need to know what marketing initiatives and key performance indicators are a sign of success.
