What Exactly is Business Coaching? Do I really need it?
Coaching Basics
Business coaching has become a common and important practice for CEOs and business owners who want to advance themselves and their companies. Still, many business leaders don’t truly understand what coaching actually is.
In short, business coaching is a collaborative relationship between a business owner or CEO and a professional coach, aimed at strategically developing a successful business.
Do You Need Business Coaching
Through business coaching, your objective is to build a successful business with intention. To do that, you need a structured program to follow. If your coach doesn’t offer a plan for how to help you build each of the systems and strategies you and your business need—and the order in which you should develop them—you’re likely to create some critical system gaps in your business. A good coach has a proven program that they stand behind and are prepared to implement.
- Do you have an amazing idea that you’d like to turn into a business?
- Has your current business hit a plateau in sales?
- Do you want to pivot your business to a new or additional audience?
What I Can Help You With
Visioning
Branding
Planning
Marketing
Research
Hiring
Networking
Operations
My Approach to Coaching
A coach’s role is to help you design a vision for your business that aligns with your values and the goals you have for your life. With that vision in hand, your business coach provides you with the guidance, support and accountability you need to set and move through your goals, allowing you to take your business from where it is to where you want it to be.
Proactive business owners seek to understand why reaching business growth goals is important to them personally, and the impact it will have on their life. After all, the business owner ultimately determines the speed and passion in which the goal is met. If it is not linked to the business owner’s personal dreams, goals and plans for themselves, there is no burning reason why getting to that business goal is critical.
Steve Leedom works with owners to transform their businesses with his unique and proven approach. Steve understands that it takes a trusted partnership, an active vision, and a strategic roadmap that works to enhance every area of your business.

Have an Active Vision, Strategy, & Roadmap to Reach Your Goals
Business coaching is not consulting, and it’s not therapy. One common misconception is that business coaches will act more like consultants, doing the work of developing your business for you—they won’t. Coaches help set direction, and provide feedback, tools, guidance and perspective. They’re also an accountability factor, which is what we find to be the thing most business owners need—someone to help them stay focused on their goals.
A good business coach doesn’t simply tell you what to do or listen without giving feedback. A good business coach is someone you can trust—someone who has the ability to diagnose specific and systemic issues in your business, and knows that you have to implement the solutions yourself in order to get real results.
Expand Your Sales, Marketing, & Networking Reach
Hiring a business coach is not hiring a low-touch advisor or an industry-specific consultant to come in and fix your business. And there are a lot of people out there calling themselves business coaches who don’t have any real professional accreditations or associations. It can be hard to know who to trust—not simply when it comes to their methodology or the quality of their training, but also in terms of their approach to business and life in general. Working with a coach is a deeply personal engagement. And on some level, you’re buying who they are and why they do what they do.
Scale & Maintain Healthy Operations & Culture
If your business coach can help you scale and maintain your operations as you work together, you’ll become a better leader. You’ll see the impact in your business—in the way your business starts to stabilize, grow, and get closer to your vision. You’ll see the impact in how your employees show up to work. And, you’ll see the impact in your bottom line, in your customer retention and in how your work changes within the business.